MoLoKo Agency

About the client

MoLoKo Agency has over 12 years of experience organising tours of Ukrainian artists, large concerts and cultural events for Ukrainian communities across the USA and Canada.

The problem

Touring for a diaspora audience is a different business from ordinary concert promotion. The audience for a Ukrainian-language show in Chicago is not "people in Chicago", it is a specific community that hears about events through its own channels and buys late. A tour is a moving object: dates get added, venues change, cities are dropped when a visa is delayed. And every event has its own lifecycle, from announcement through on-sale to a page that should keep working as an archive afterwards.

That combination punishes both of the usual solutions. A static agency site goes stale within a week of any tour announcement. A generic ticketing platform gives the agency no home of its own and no relationship with the audience it spent twelve years building.

What we did

We built the agency's web platform: the public face for its tours and events, and the engine behind ticketing and audience growth in North America.

• Event and tour pages with rich media, treating each show as a real page rather than a row in a calendar, since that page is what gets shared in community groups.
• A booking and ticketing flow integrated into the site, so the audience buys without being handed off to an unfamiliar brand mid-purchase.
• Content management for a fast-moving calendar, so the agency adds dates, edits venues and pulls cities itself, on the day it happens, without waiting for a developer.
• Marketing-ready responsive design for a North American audience that discovers events on a phone, usually through a link someone forwarded.

Engineering notes

• The calendar is the product. Everything is structured around the event entity: announcement, on-sale, venue, city, artist. Get that model wrong and every page on the site becomes manual work.
• Built for the agency to operate. A tour changes faster than a release cycle, so editability was a design requirement, not a nice-to-have.
• Shareability first. Most traffic arrives from a community chat or a Facebook group rather than from search, so event pages are built to look right as a shared link.

The result

A modern home for MoLoKo's events that makes it easy for the Ukrainian diaspora to discover shows and buy tickets, and easy for the agency to keep the calendar current.

Services: Product, Design, Web Development. · moloko.us