Advanq

The project

Advanq is a Ukrainian law firm founded in 2018, specialising in complex, atypical cases: government and defence procurement, antitrust, corporate disputes and white-collar matters.

Professional-services websites in this category almost all fail the same way. The work is confidential, so it cannot be shown. The outcomes are numbers the firm is not allowed to publish. What remains is a page of practice areas that reads identically to every competitor's, and a visitor deciding between firms on the basis of nothing. For a firm whose cases are the hard ones, that sameness is the actual commercial problem: it flattens genuine specialisation into a generic list.

What we did

DForce delivered a full-cycle, bilingual website.

• A polished, credible presence for a high-stakes professional-services firm, where the visual language itself carries the seriousness that the case list cannot.
• Practice areas and expertise pages structured to make the firm's actual specialisation legible: procurement and antitrust work reads differently from general corporate law, and the site is built so that difference is visible.
• A team section, which in legal services is the closest available substitute for a portfolio. Clients hire people, and the individual lawyer is what they are actually evaluating.
• Core firm pages covering the practice, its positioning and how to reach it.
• A bilingual UA/EN experience, since the client base spans domestic corporates and international parties involved in Ukrainian proceedings.
• A custom build with a clean, trustworthy visual language, rather than a template shared with a thousand other firms.

Engineering notes

• Both languages are primary. An international client evaluating a Ukrainian firm should not land on a thinner English version. UA and EN are maintained as parallel experiences.
• Credibility is the conversion goal. There is no cart and no signup. The measurable outcome is a serious enquiry, so every page is built to answer "are these the right lawyers for this" rather than to generate volume.
• Structured for a slow-moving content set. A law firm publishes rarely, so the site is built to look current without requiring constant updates.

Highlights

• Positions a firm that handles complex, high-value legal work
• A bilingual site for domestic and international clients
• Professional, conversion-minded design for corporate decision-makers

Services: Product, Design, Engineering. · advanq.ua