VisitUkraine Today

The project

VisitUkraine Today is a service portal for everyone travelling to or from Ukraine. It combines an entry-rules content engine with a marketplace of bookable travel, insurance and legal services, and serves a large audience across eight languages.

The portal exists because the rules kept changing. Border crossing conditions, documents, insurance requirements and what a given passport can and cannot do have moved repeatedly since 2022, and the answers are scattered across government sources in several languages. That produced enormous, urgent search demand and almost no reliable place to satisfy it. The product's insight was that the person asking "can I cross the border with this document" is often the same person who then needs insurance, a transfer or a lawyer, so content and commerce belong on one platform rather than two.

What we did

DForce provides full IT and design support across the whole platform.

• Booking and travel - tours, car booking, hotels, tickets and meet & greet, as bookable services rather than referral links.
• Insurance - Green Card, motor third-party liability, medical and travel cover, property and apartment all-risks, and the platform's standout war-risk products. That last category is the hard-to-copy part: it is insurance most aggregators will not touch.
• Legal and consultancy services for both Ukrainians and foreigners: migration, business setup, real estate, apostille and translation, split by direction of travel (to Ukraine and from Ukraine).
• A high-volume content platform of news and guides, which is the acquisition engine for everything else.
• An eight-language experience (EN, UK, RU, DE, FR, IT, PL, ES) with a consistent, conversion-focused interface.
• Donation and merch surfaces alongside the commercial catalog.

Engineering notes

• Content and commerce on one spine. A guide about border rules has to lead into the insurance product that solves the problem it describes, so the editorial and service catalogs are linked rather than parallel.
• Eight languages across a commercial funnel. Localisation has to survive from an article through a product page, checkout and policy issue, which is considerably harder than translating static pages.
• Content that ages badly by design. Rules change without warning, so the content model is built for continuous correction rather than for evergreen publishing.
• Scale under news-driven spikes. Traffic follows announcements, so the platform is built for a large monthly audience arriving unevenly.

Highlights

• A multi-service portal blending content with a real services marketplace
• Built to scale to a seven-figure monthly audience
• War-risk insurance as a clear, hard-to-copy differentiator

Services: Product, Design, Engineering. · visitukraine.today